Watsons Turkey is the Turkish branch of Watsons, a global leader in personal care and beauty products. Founded in 1841 in Hong Kong and operating under the A.S. Watson Group, Watsons entered the Turkish market in 2005. With over 340 stores across Turkey, Watsons offers a wide range of products in categories such as personal care, makeup, skincare, haircare, and health products.
Watsons Turkey carries a diverse selection of both local and international brands, catering to all budgets and reaching a broad customer base.
Industry
Perakende
Solution Offered
Supply Chain Management
Customer Since
2017
Services Location
Turkiye
Our collaboration with Netlog Logistics has significantly enhanced the efficiency of our logistics operations and streamlined our business processes.
Netlog Logistics consistently prioritizes open communication and adopted a solution-oriented approach, simplifying our operational workflows. Throughout our partnership, their professionalism and customer-centric service approach have played a key role in ensuring the seamless execution of our logistics processes.
Moreover, the regularity and timely delivery of our shipments have provided substantial operational advantages, contributing to the smooth progress of our operations.
For these reasons, we highly recommend Netlog Logistics as a reliable partner for logistics services and look forward to continuing our collaboration in the future.
Burak Çakır
|
Sales Operations and Supply Chain Director
Some of the Advantages We Provide
Netlog Facts
We provide local storage and distribution services across 6 continents and 9 countries.
We serve over 4,000 local, national, and global companies in various countries with comprehensive storage and distribution solutions.
In any given time, we manage the "FIFO/FEFO" processes for over 2 million SKUs from diverse industries in our warehouses.
The conveyor belts in our warehouses span a total length of 36 kms.
We handle more than 1 billion boxes through our warehouses annually.
We are experts in the use of advanced warehouse automation systems and collaborative robot (COBOT) technology.
At Netlog, we developed a specialized night delivery solution tailored to the needs of Watsons in a city like Istanbul, where daytime deliveries are challenging due to heavy traffic. Using our dedicated vehicles and logistics teams, we regularly deliver products to Watsons stores during nighttime hours in coordination with store managers. This ensures that products are on the shelves before store opening hours, supporting operational continuity and enhancing customer satisfaction. With this flexible model, adapted to Istanbul's challenging transportation conditions, we have streamlined Watsons' entire supply process.
Netlog Approach
Solutions Implemented
1
Night Delivery Solution
In the challenging traffic conditions of Istanbul, we conduct regular nighttime deliveries in coordination with store managers. This ensures that products consistently reach stores fresh and on time.
2
Use of Dedicated Vehicles
We provide safe and fast product supply to stores across Istanbul with our dedicated vehicles, specifically designed to meet Watsons' needs.
3
Continuous Inventory Management
By effectively managing the delivery processes, we ensure that the stock levels at Watsons' stores are always complete.
4
Real-Time Monitoring and Reporting
Our advanced IT system allows us to monitor delivery processes in real-time, providing Watsons with detailed reports to enhance the efficiency of operational processes.
5
Flexible Distribution Capacity
We offer flexible distribution capacity that can quickly respond to increased demand during peak periods, contributing to Watsons’ ability to maintain high customer satisfaction sustainably.
Watsons required a specialized solution to ensure seamless product supply to its stores in a city like Istanbul, where heavy traffic complicates logistics processes during the day. Maintaining stock continuity in its stores and ensuring products are delivered before store opening hours was critical, necessitating a reliable night delivery infrastructure. A logistics solution that enables fast delivery without traffic disruptions, coordinated with store managers, was essential for enhancing Watsons’ operational efficiency and sustaining customer satisfaction.