Starbucks Ready-to-Drink (RTD) beverages offer the Starbucks experience anytime, anywhere with a convenient line of cold, ready-to-drink coffee. This collection includes popular Starbucks items such as bottled Frappuccinos, iced coffees, and cold brews. Available in supermarkets, convenience stores, and other retail locations, Starbucks RTD beverages are crafted to deliver the high quality and flavor expected from Starbucks cafes, now in a portable, ready-to-enjoy format.
The production and distribution license for Starbucks RTD beverages is held by Arla Foods, ensuring that every product is made with premium ingredients to uphold the quality associated with the Starbucks brand. Starbucks RTD drinks cater to a wide range of tastes, from those seeking a refreshing cold coffee to those looking for the creamy delight of a Frappuccino. Offered in various flavors and sizes, these beverages allow consumers to enjoy their favorite Starbucks drinks anytime, anywhere.
Industry
Food
Solution Offered
Procurement and Supply Management
Customer Since
2017
Services Location
Turkiye
Our collaboration with Küresel/Netlog as the exclusive distributor for Starbucks RTD in Turkey has been pivotal the initial launch in 2017. Their exceptional route to market and logistics expertise have been crucial for our brand's expansion. We particularly appreciate their commitment, evidenced by their willingness to invest in our joint success, and the trust, transparency, and professionalism they demonstrate. We look forward to fostering this dynamic partnership and embracing future advancements together.
Jonathan Tei Bergfeld
|
Senior Export Manager
Some of the Advantages We Provide
Netlog Facts
We reach over 1,600 gas station markets every day.
We manage the daily food supply for over 200 restaurants.
We handle the sales management for some of the world's most recognized brands.
Netlog’s Global Supply and Trade company successfully facilitated Starbucks RTD products' entry into Turkey, overseeing all distribution processes with precision. Throughout Starbucks RTD’s launch in Turkey, we managed the importation and customs clearance of products from Denmark, ensuring a seamless market entry. Global handled both logistics operations and sales and marketing processes, distributing Starbucks RTD products to retail locations across Turkey. By maintaining cold chain quality control and freshness, we ensured that Starbucks RTD remained readily accessible. Our tailored marketing and sales strategies enabled Starbucks RTD products to quickly establish a strong market position in Turkey, reaching a wide consumer base. These integrated solutions provided by Netlog supported Starbucks RTD’s secure foothold and operational success in the Turkish market.
Netlog Approach
Solutions Implemented
1
Stock Management
We manage 13 SKUs for Starbucks Ready-to-Drink (RTD) products, ensuring their distribution across Turkey.
2
Distribution Network
Overseeing a distribution network that reaches more than 5,000 sales points through 30 sub-distributors across the country.
3
Operation
We began our operations in 2017 and have been efficiently distributing 6 million units of products annually since then.
4
Brand Management
Taking responsibility for Starbucks RTD’s brand management in Turkey, successfully executing promotional events, product launches, and digital media campaigns, strengthening the brand’s market presence.
5
Logistics Infrastructure
Providing a robust logistics infrastructure to ensure efficient management of sales points and constant product availability.
As Starbucks prepared to introduce its Ready-to-Drink (RTD) products to the Turkish market for the first time, the company sought a reliable and experienced partner. To establish a strong presence in Turkey and effectively distribute Starbucks RTD products to retail locations, they needed a robust distribution and supply chain management solution. Ensuring that these products reached consumers fresh and reliably, efficiently managing broad sales channels, and positioning the brand accurately in Turkey were all critical priorities for Starbucks.