Shell Turkey is the Turkish branch of the global energy company Royal Dutch Shell. Shell began its operations in Turkey in 1923 and has since become a significant player in the country's energy sector. Shell Turkey provides services in various areas, including fuels, lubricants, natural gas, and renewable energy solutions.
Shell Turkey operates an extensive network of fuel stations, serving both individual and commercial customers. The company is also well-known for its high-quality motor oils and industrial lubricants. Shell Turkey is actively involved in energy efficiency, sustainability, and innovation, investing in various projects to fulfill its environmental responsibilities.
With its strong presence in the energy sector, innovative products and services, and commitment to environmental stewardship, Shell Turkey continues to play a crucial role in the Turkish energy market.
Industry
Industrial goods and Energy
Solution Offered
Procurement and Supply Management
Customer Since
2015
Services Location
Turkiye
As Shell Turkey, we have reached our 1000th Shell Select market in 81 provinces since beginning our journey in 2013. Netlog, who embarked on this journey with us 10 years ago, has become one of our key solution partners in the non-fuel retail sector where Shell leads the industry. Here’s to many more successful years together!
Onur Uzdil
|
Non-Fuel Revenue Director
Some of the Advantages We Provide
Netlog Facts
We reach over 5,200 gas station convenience stores every month.
We manage the daily food supply for over 200 restaurants.
We handle the sales management for some of the world's most recognized brands.
Netlog's Global Supply Chain and Trade company optimized the supply chain for Shell Turkey by centralizing product quality control and management. Fast-moving consumer goods (FMCG) and vehicle maintenance products sold at Shell stations were consolidated in a central warehouse, ensuring the products met quality standards while enabling high-volume agreements through centralized procurement processes, resulting in cost advantages. Netlog established a distribution network that ensured timely and complete delivery of products to the 1,186 stations controlled by Shell Turkey. These processes, managed through Kurenet and Panorama systems, achieved a 99% on-time delivery performance with over 50,000 delivery orders per year. This integrated logistics solution allowed Shell Turkey to fully control the management of its station markets, improving operational efficiency and guaranteeing product quality.
Netlog Approach
Solutions Implemented
1
Distribution Network
We manage an extensive distribution network, reaching 1,186 stations every month.
2
Operation
Handling 50,000 delivery orders annually, with an average of 20 order lines per order, ensuring operational efficiency.
3
Logistics
We reach 1,186 stations, meeting the needs of Shell markets. Order management is handled through our in-house software, Kürenet.
4
FMCG
Approximately 1,000 different product varieties are managed in the supply chain, including fast-moving consumer goods (FMCG), vehicle maintenance products, and deli2go items, with purchasing and inventory management in place.
5
On Time Delivery
Achieving 99% on-time delivery performance, ensuring products reach Shell markets precisely when needed.
Shell Turkiye was seeking a more centralized and controlled logistics solution for managing the food and non-food products sold at its gas station convenience stores. With two types of stations, those directly controlled by Shell and those operated by franchisees, the product procurement processes for the stores had become fragmented. Previously, Shell had left product sourcing to individual stations, which led to challenges in maintaining consistent product quality and standards, as well as difficulties in negotiating high-volume contracts with suppliers. Shell needed to centralize its supply chain to achieve cost advantages and ensure quality control across its store offerings. Additionally, standardizing and streamlining the distribution processes was a key requirement for greater efficiency.