Rossmann, a Germany-based cosmetics and personal care retail chain, entered the Turkish market in 2009. Established by Dirk Rossmann in 1972, the brand is one of the largest and most well-established drugstore chains in Europe. Continuing its growth in Turkey, Rossmann offers consumers a wide range of products, including personal care, cosmetics, health, household cleaning, and baby care items. The company provides both its own private labels and globally recognized brands to its customers.
Rossmann Turkey focuses on meeting consumer needs, enhancing customer satisfaction, and making quality products accessible through its pricing strategies that cater to all budgets. With over 120 stores across major cities in Turkey, the brand has expanded its reach and aims to provide services that align with customer expectations.
Industry
FMCG
Solution Offered
Supply Chain Management
Customer Since
2016
Services Location
Turkiye
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Some of the Advantages We Provide
Netlog Facts
We provide local storage and distribution services across 6 continents and 9 countries.
We serve over 4,000 local, national, and global companies in various countries with comprehensive storage and distribution solutions.
In any given time, we manage the "FIFO/FEFO" processes for over 2 million SKUs from diverse industries in our warehouses.
The conveyor belts in our warehouses span a total length of 36 kms.
We handle more than 1 billion boxes through our warehouses annually.
We are experts in the use of advanced warehouse automation systems and collaborative robot (COBOT) technology.
Netlog provided a tailored and high-performance logistics solution to meet Rossmann’s needs. A dedicated fleet was assigned to ensure timely and reliable deliveries from Rossmann’s warehouses to its stores across Turkey. This solution was designed to guarantee that every delivery was made on time, undamaged, and complete. Netlog’s integrated warehouse and distribution management system optimized Rossmann’s stock levels, while ensuring deliveries were made within the appropriate timeframes for store operations. Additionally, Netlog’s professional drivers and logistics teams meticulously handled all deliveries, adhering to Rossmann’s high standards. As a result, Rossmann was able to enhance operational efficiency in its stores, responding quickly and effectively to customer demands.
Netlog Approach
Solutions Implemented
1
Consolidation and Distribution to Regional Warehouses
We consolidate products collected by truck based on store locations and transport them to the relevant regional warehouses, thereby enhancing the efficiency of the distribution process.
2
Management of Urban Distribution Network
We transfer the consolidated products from regional warehouses to smaller urban distribution vehicles, ensuring that all products reach each store promptly, completely, and without damage.
3
Returns Management
We facilitate the collection of returns from Rossmann stores and efficiently re-integrate them into the logistics processes for optimal handling.
4
Integrated Order and Delivery Tracking
By transferring orders to Netlog's integrated system, we enable precise tracking of deliveries to each store and provide comprehensive delivery reports, thereby increasing operational transparency.
5
Supporting Stock Continuity
Through our reliable and consistent distribution model, we help ensure that Rossmann maintains stock continuity in its stores, significantly enhancing customer satisfaction.
Rossmann needed an efficient logistics solution to ensure that products were delivered to their stores across Turkey on time and without damage. To maintain seamless store operations and keep stock levels consistent, it was crucial that all products reached the stores reliably and within the designated timeframes. Additionally, having the products in stores at the right time, according to the planned delivery schedules, was a critical requirement for ensuring operational efficiency. Therefore, managing the logistics processes meticulously and fulfilling on-time deliveries were among Rossmann’s primary needs.