Migros Türkiye is one of the leading retail chains in Turkey, known for its extensive network of supermarkets and hypermarkets. Established in 1954 as a joint venture between the Swiss Migros Cooperatives Union, Migros was one of the first modern retail companies in Turkey. Over the decades, it has grown into a household name, offering a wide range of products, including groceries, fresh produce, household items, electronics, and more.
Migros operates various store formats, including Migros Jet (smaller convenience stores), M Migros (medium-sized supermarkets), and 5M Migros (large hypermarkets).
Migros Türkiye continues to be a leader in the Turkish retail market, recognized for its wide product selection, competitive prices, and dedication to customer satisfaction.
Industry
Food Retail
Solution Offered
Temperature Controlled Logistics
Customer Since
2021
Services Location
Turkiye
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Some of the Advantages We Provide
Netlog Facts
With 26 hubs across the country and a scheduled delivery program, we manage Turkey's only fully integrated temperature-controlled cargo delivery network.
With an owned fleet of 1,200 double-deck and multi-temperature trucks and distribution vehicles, we operate the largest temperature-controlled distribution fleet in Turkey.
We manage the daily movement of 360 truckloads of products between our temperature-controlled warehouses.
We provide daily delivery and collection services for chilled, cold, and frozen products to 33,000 locations.
In response to Migros' logistical challenges, Netlog developed a comprehensive logistics solution tailored to meet the company's needs. To ensure the safe, fast, and damage-free delivery of frozen products to over 3,000 Migros stores across 81 provinces in Turkey, Netlog launched dedicated frozen product logistics operations from two strategically located distribution centers. These centers manage 321 SKUs (Stock Keeping Units) with high efficiency and accuracy, ensuring that orders from the stores are picked with exceptional precision. Quality control is carried out at the warehouses, and the delivery process achieves a 92% on-time and complete fulfillment rate.
Thanks to Netlog's solutions, Migros has been able to significantly improve its operational efficiency, reduce logistics costs, and expand product variety availability across all regions.
Netlog Approach
Solutions Implemented
1
Netlog Network
Netlog ensures the safe, fast, and damage-free delivery of frozen products to over 3,000 Migros stores across 81 provinces in Turkey.
2
Dedicated Warehousing
Netlog manages Migros'es frozen goods logistics operations from two strategically located warehouses. Products are consolidated, undergo quality control, and are prepared for delivery at these centers.
3
Inventory Management
Netlog efficiently manages 321 different SKUs (Stock Keeping Units) in its frozen goods warehouses. Orders are picked and packed based on store demand with high precision.
4
High Volume Management
Each month, Netlog handles the picking and dispatch of 2 million packages from its warehouses.
5
Delivery Performance
Netlog consistently achieves a 92% on-time delivery rate, ensuring that orders are delivered accurately and on time, including to the most remote areas.
As one of Turkey’s largest supermarket chains, Migros operates a network of stores across the country, all supplied by regional distribution centers. However, the existing logistics infrastructure proved inadequate for handling frozen products, which led to direct store deliveries for this category. This created several significant operational challenges, including the inability to perform centralized quality control, inconsistencies in meeting order volumes, and irregular deliveries to store fronts. Furthermore, direct deliveries by suppliers not only increased logistics costs but also resulted in product availability discrepancies across regions, as some suppliers were unable to reach all locations.
To address these issues, Migros needed a robust logistics solution that would provide centralized control over the distribution of frozen products, covering the entire country and optimizing delivery processes.