Heinz Turkey is the Turkish branch of the globally renowned food brand Heinz. Established in 1869 in the USA, Heinz is a world leader in sauces, condiments, and prepared foods, particularly famous for its ketchup. In Turkey, Heinz is well-known for offering high-quality and delicious sauces, baby food, and ready-to-eat meal solutions. Combining traditional taste with modern technology, Heinz develops products suited to the palates of Turkish consumers.
With a strong distribution network, Heinz Turkey's products are widely available in supermarkets and food retailers across the country, steadily growing its presence in the market.
Industry
Food
Solution Offered
Supply Chain Management
Customer Since
2009
Services Location
Turkiye
We have had a long-standing partnership with Netlog Logistics for warehousing, FTL/LTL transportation, and specialized climate-controlled logistics. With Netlog facilities across various locations meeting the required Heinz standards, Netlog Logistics has consistently been a significant supporter of our logistics operations. Our collaboration has grown beyond a service provider- customer relationship and evolved into becoming strategic business partners.
Fatma Irk Dursun
|
Supply Chain Director
Some of the Advantages We Provide
Netlog Facts
We provide local storage and distribution services across 6 continents and 9 countries.
We serve over 4,000 local, national, and global companies in various countries with comprehensive storage and distribution solutions.
In any given time, we manage the "FIFO/FEFO" processes for over 2 million SKUs from diverse industries in our warehouses.
The conveyor belts in our warehouses span a total length of 36 kms.
We handle more than 1 billion boxes through our warehouses annually.
We are experts in the use of advanced warehouse automation systems and collaborative robot (COBOT) technology.
Netlog has provided Heinz Turkey with a specialized logistics solution to efficiently and reliably distribute its ketchup, sauces, and prepared foods. To uphold top-tier food safety, Netlog has implemented temperature-controlled storage and transportation systems, ensuring that Heinz products retain their freshness and flavor upon reaching retail locations.
To manage the increased order volume during promotional and peak seasons, Netlog offers flexible capacity and rapid delivery solutions, guaranteeing uninterrupted demand fulfillment. Through a tailored IT infrastructure, Heinz achieves full traceability throughout its supply chain, allowing efficient stock management and providing seamless operational transparency. This integrated solution optimizes Heinz's logistics processes, helping preserve brand integrity and sustain high levels of customer satisfaction.
Netlog Approach
Solutions Implemented
1
Temperature-Controlled Storage and Transportation
To ensure the freshness and safety of Heinz's ketchup, sauces, and other food products, we provide 10,000 m² of dedicated temperature-controlled storage facilities and transport vehicles. This solution enables distribution that meets Heinz's quality standards.
2
Extensive Distribution Network for High-Volume Deliveries
Each month, we operate over 1,000 truck shipments to deliver Heinz products to retail locations across Turkey, ensuring timely delivery to every destination.
3
Flexible Capacity During Campaign Periods
We offer flexible capacity solutions to accommodate Heinz’s increased demand during promotional periods, supporting uninterrupted product supply to customers.
4
Inter-Depot Transfers and Logistics Management
We distribute over 250 SKU items across more than 300 retailers, distributors, and chain store depots in Turkey, ensuring continuous stock availability by delivering the right products to the right locations at the right times.
5
Traceability and Detailed Reporting
Our advanced IT infrastructure enables full traceability across all logistics processes, providing Heinz with detailed reports to ensure operational transparency and control.
Heinz Turkey requires a reliable and timely distribution solution to deliver a wide range of products, including ketchup, sauces, and prepared foods, to retail locations across the country. To ensure food safety and freshness standards, proper temperature-controlled storage and transportation processes are critical. Flexible and scalable logistics solutions are also essential to meet increased demand during promotional periods and seasonal surges. With a logistics infrastructure that provides full traceability and control throughout the supply chain, Heinz Turkey aims to enhance operational efficiency, safeguard product quality, and maintain sustainable customer satisfaction.