Hasbro is a global entertainment and toy company known for creating and marketing a wide range of popular toys, games, and entertainment content. Founded in 1923 and headquartered in Pawtucket, Rhode Island, USA, Hasbro is one of the largest and most influential toy makers in the world. The company's diverse portfolio includes iconic brands such as Monopoly, Nerf, Transformers, My Little Pony, Play-Doh, G.I. Joe, and Power Rangers.
Hasbro is not only a leader in the toy industry but also a significant player in entertainment, producing television shows, movies, and digital content based on its popular brands through its entertainment division, Hasbro Studios (now known as Entertainment One, or eOne).
Industry
FMCG - Toy and game Industry
Solution Offered
Supply Chain Management
Customer Since
2012
Services Location
Turkiye and UAE
Netlog has been a very reliable partner we trust for our logistics operations in Turkey and UAE. They provide us with a wide variety of services ranging from customs clearance and inbound drayage to product storage and distribution to customers. They are business oriented, flexible and ready to support with any new requirement we may have.
Francisco Martinez Folgado
|
Sr.Logistics Director Hasbro EMEA
Some of the Advantages We Provide
Netlog Facts
We provide local storage and distribution services across 6 continents and 9 countries.
We serve over 4,000 local, national, and global companies in various countries with comprehensive storage and distribution solutions.
In any given time, we manage the "FIFO/FEFO" processes for over 2 million SKUs from diverse industries in our warehouses.
The conveyor belts in our warehouses span a total length of 36 kms.
We handle more than 1 billion boxes through our warehouses annually.
We are experts in the use of advanced warehouse automation systems and collaborative robot (COBOT) technology.
We facilitate the seamless distribution of Hasbro products, manufactured globally, to 17 countries within Turkey and the Middle East. These products are stored in our strategically located warehousing facilities in Turkey and Dubai, ensuring efficient management of the regional supply chain. Upon receiving the products in our bonded warehouses, we carry out the necessary labelling and compliance processes to ensure they meet the regulatory standards of Turkey and the surrounding nations.
Following the completion of import customs clearance, the products are integrated into our centralised warehouses, ready for dispatch to 17 countries across the region. In accordance with the specific orders from Hasbro and its distributors, we meticulously pick products by SKU, adhering to FIFO standards, and ensure timely delivery to Hasbro’s customers.
At Netlog, we pride ourselves on delivering all required logistics services for Hasbro with accuracy and reliability. Additionally, we expertly navigate the more intricate customs procedures associated with toy imports, thereby simplifying these processes and enabling our client to focus on their core operations.
Netlog Approach
Solutions Implemented
1
Flawless Inventory Management
At Netlog, we manage the inventory of Hasbro's extensive portfolio, consisting of 3,000 SKUs. By ensuring that stock levels are always accurate and fully replenished, we enhance operational efficiency.
2
Optimized Space Utilization
We maintain a flexible storage capacity of 5,000 to 10,000 pallets across our facilities in Turkey and Dubai, ensuring that this space is utilized to its full potential for Hasbro.
3
Delivery Performance
With a 100% success rate in distribution processes, we manage Hasbro's logistics operations flawlessly. We guarantee that all deliveries are completed on time and in full, maintaining the highest levels of satisfaction for both Hasbro and its customers.
4
Loss Prevention
Throughout our operations, we have consistently achieved our zero-product-loss goal, which is crucial for safeguarding Hasbro’s valuable goods.
5
Integrated Logistics
We handle Hasbro’s logistics through our integrated WMS and TMS. This streamlined approach enables seamless and efficient operations, ensuring maximum control and productivity across Hasbro’s entire supply chain.
Hasbro required a unified logistics management system for the products it sells across Turkey, the Middle East, and East Africa. In many of these countries, Hasbro worked with local distribution companies and needed an innovative stock management solution to ensure rapid response to orders from its distributors and maintain proximity to these markets. Additionally, the company sought a system that could facilitate the delivery of products to local distributors in compliance with regional customs and domestic regulations.