Gymshark is a British fitness apparel and accessories brand that has gained significant popularity worldwide. Founded in 2012 by Ben Francis, a then-teenage entrepreneur, Gymshark started as a small business selling supplements and quickly transitioned into designing and manufacturing workout clothing. The brand is known for its stylish, high-performance activewear that caters to both men and women, particularly those who are passionate about fitness and bodybuilding.
Gymshark's success is largely attributed to its strong social media presence and influencer marketing strategy, which has helped it build a large and loyal community of fitness enthusiasts. Headquartered in Solihull, England, Gymshark has grown rapidly, becoming one of the leading names in the fitness apparel industry. The company continues to expand its product lines and global reach, maintaining its focus on innovation, community engagement, and quality.
Industry
Fashion and Lifestyle
Solution Offered
E-Fulfillment and Omni-Channel Logistics
Customer Since
2015
Services Location
Belgium, United Kingdom, Australia
We have been working with Bleckmann Netlog since August 2017 and they are the key ingredient in keeping our promise to customers in 170+ countries. They are as obsessed as we are in looking after our customers and they are always striving to continually stay ahead in recommending the best possible solution. When we talk about working with partners at Gymshark, there is no better example. They are truly world class
Steve Hewitt
|
Executive Chairman of Gymshark
Some of the Advantages We Provide
Netlog Facts
We operate 58 dedicated warehouses for e-commerce and multi-channel distribution operations.
Through our warehouses in Turkey, the Netherlands, Belgium, Spain, the United States, and the United Arab Emirates, we efficiently and cost-effectively deliver your products to 3 billion people.
During the 2023 Black Friday season, we successfully picked, packed, and shipped over 15 million products from our warehouses in a period of 3 days.
In 2023, we processed over 450 million e-commerce orders.
Fulfilling orders to more than 170 countries, covering Europe, the UK, Australia and beyond, we enable Gymshark to meet and exceed the expectations of its customers around the world. To support Gymshark’s global expansion and ensure an exceptional customer experience, Netlog crafted a comprehensive, integrated logistics solution tailored to Gymshark’s fast-paced growth. Our strategy included establishing dedicated, state-of-the-art warehousing facilities across Europe, the UK, and Australia to manage high-volume order fulfillment efficiently. Leveraging our specialist expertise in fashion logistics, we provided customized IT systems offering real-time visibility and control over Gymshark’s entire supply chain.
Additionally, Netlog deployed an extensive transportation network designed to meet the dynamic demands of international fashion e-commerce, ensuring rapid and reliable delivery. This infrastructure not only streamlined operations but also scaled easily with Gymshark’s increasing demand, supporting the brand’s commitment to customer satisfaction while empowering seamless global expansion.
Netlog Approach
Solutions Implemented
1
3 Warehouses
At our distribution centres in Belgium and the UK, with a combined footprint of 30,000 sqm. This local presence in strategic locations helps to reduce delivery times and simplify customs compliance. Additionally, we support the client’s operations in Australia.
2
Peak Scaling
Our services can seamlessly flex to meet surges in demand, with peak pop-up support for major shopping periods when extra capacity is required, especially during the Black Friday.
3
Integrated Transportation
Distribution across Europe is managed through the Bleckmann Local Hero concept, with more than 50 regional partners helping to ensure a best-fit solution for each route. Our advanced transportation management system also provides optimal visibility.
4
Digital Solutions
With an IT infrastructure tailored to Gymshark’s large-scale operations, advanced automation solutions and AI-optimised warehouse processes, we can efficiently handle high volumes and scale up operations while maintaining the highest service quality.
5
Returns Management
Bleckmann manages the entire returns process for Gymshark to streamline the customer experience. Returned items are expertly inspected, sorted and returned to stock, ensuring optimal operational efficiency.
Gymshark’s rapid growth as a global fitness brand created a complex logistics challenge: ensuring a seamless and efficient fulfillment process for an expanding base of customers across multiple continents. With a focus on delivering an exceptional customer experience, Gymshark needed a logistics solution that could handle the increasing demand, manage high order volumes, and ensure timely delivery to customers in Europe, the UK, and Australia. Additionally, the brand required advanced warehousing and distribution solutions tailored to the dynamic demands of the fashion industry, along with customized IT systems that could provide full visibility and control over the supply chain. Gymshark’s goal was clear: to maintain its commitment to customer satisfaction while expanding its global reach, and the logistics infrastructure needed to keep pace with this ambitious vision.