COS is an H&M Group brand known for its iconic, Scandinavian-inspired designs that are made to last. Founded in London in 2007, the brand now has more than 250 stores around the world, spanning 48 physical markets, 38 online markets, and selected wholesale partners. Gaining popularity during the mid-2010s, it has since become a wardrobe staple for women and men seeking high-quality pieces at affordable prices.
In addition to the durability of its products, the brand is focused on ensuring that the business can reduce its environmental impact. Its COS Full Circle sustainability strategy is designed to create a more sustainable value chain for all its products – enabling customers to make circular fashion a natural part of the shopping experience.
Industry
Fashion and Lifestyle
Solution Offered
E-Fulfillment and Omni-Channel Logistics
Customer Since
2019
Services Location
Netherlands
We were already aware of Bleckmann’s advanced circular fashion capabilities, and we greatly appreciate their attention to detail and the quality of their work – they’re as passionate about clothing and circularity as we are.
Parisa Golshekan
|
Sustainability Business Expert at COS
Some of the Advantages We Provide
Netlog Facts
We operate 58 dedicated warehouses for e-commerce and multi-channel distribution operations.
Through our warehouses in Turkey, the Netherlands, Belgium, Spain, the United States, and the United Arab Emirates, we efficiently and cost-effectively deliver your products to 3 billion people.
During the 2023 Black Friday season, we successfully picked, packed, and shipped over 15 million products from our warehouses in a period of 3 days.
In 2023, we processed over 450 million e-commerce orders.
COS Restore offers shoppers the opportunity to buy second-hand garments in like-new condition at an attractive discount. We worked closely with COS to design and implement the bespoke logistics and renewal solutions behind this innovative offering, ensuring that both sustainability and customer experience were prioritized throughout.
Implementing COS Restore required the creation of an integrated logistics and renewal framework. First, pre-loved clothing handed in by customers and collected from COS stores across Europe is sent to a distribution center. From there, it is sorted and shipped to our renewal facility in Almelo, the Netherlands. Our Renewal Workshop team then restores each garment to optimal condition using our proprietary renewal process.
Initially launched in 2022, COS Restore is optimized for sustainability – from the lower-impact, water-free cleaning methods used to the sustainable packaging that the restored clothing is shipped in. The range has proven to be a hit with the brand’s fans, showing that circularity can be a key asset for building brand loyalty.
Following the success of the pilot, COS decided to expand the COS Restore program in 2023. Restored COS clothing is currently available to buy in COS stores across Europe, including France, Spain, Belgium, the Netherlands, Austria, Poland, and Italy.
Netlog Approach
Solutions Implemented
1
Circular Expertise
Our highly skilled in-house team of fashion sustainability experts, Bleckmann’s Renewal Workshop, works with brands to help them adopt and expand circular fashion offerings.
2
Strategic Guidance
We work with clients to identify opportunities to embed circular business models into existing operations, driving sustainability while unlocking new revenue streams.
3
Continuous Improvement
With a collaborative mindset, we take an iterative, test-and-learn approach to developing solutions that meet the needs of customers, the business, and the planet.
4
Project Scale-up
From pilot projects to full-scale circular solutions, we help our clients take bold ideas to the next level, enabling progress toward growth and sustainability objectives.
5
Fashion Specialism
With decades of experience working with major brands, our teams are uniquely positioned to ensure that sustainability and customer experience go hand in hand.
All too often, consumers discard clothing that is fully functional apart from a minor imperfection such as a loose button or a minor tear – contributing to the millions of tonnes of clothing that ends up in landfill every year. COS wanted to address this problem by developing a streamlined solution to restore pre-loved garments to like-new condition so they could find a new home.